Youtube Discovery Ads: Everything You Need to Know

This is part of our Ultimate Guide to Building a Music Business collection where we’ll be breaking down platforms section by section. We’re covering everything from streaming platforms to eCommerce solutions, monetization systems, and marketing platforms. We’re kicking things off with Google Ads for Youtube and expanding into the Youtube platform and all other areas like Spotify, Publishing, etc.

Google Ads provides you with a great option for gaining exposure for your content on Youtube. One of the reasons Google Ads is such a great option is the fact that you’re paying for views, which ensures that your brand is reaching attentive eyeballs and building awareness. On a platform like Facebook, you’re charged every time your ad appears, even when it appears multiple times to the same person, and appearances in the feed are counted as views. When a Facebook user scrolls through their feed, every time they pass a video, that video generates a view no matter if the user stopped to watch the video or not. With Google Ads for Youtube, you only pay when users actually stop and watch your video. Let’s take a deep dive into Youtube ads to find the best strategies that will contribute to improved performance on the platform.